Bruta Collectif was created as a brand from the ground up for a Paris-based gastronomic collective. From strategy to execution, we developed the full visual identity, including the logo, custom illustrations, and a complete icon system. Each character and graphic element was illustrated specifically for the brand, reinforcing a playful, bold, and slightly trash aesthetic that reflects its personality.

Rooted in gourmet cuisine with influences from both Parisian and Argentine kitchens, Bruta Collectif blends high-quality food with a fresh and irreverent tone. The resulting identity supports the brand’s event-based format while standing out in the local food scene through a confident, contemporary, and expressive visual language.